I have just remember that they include 10 hours of Jet Orientation Training at OAT APP to reduce the risk of failing a type rating. This is worth at least £5000. They also include a lot of proffesional development lectures throughout. Plus the supposed added career development support at the end of the course and for the rest of your working life as a pilot. I suppose you're paying for the name a bit and for going on a course that the airlines have directly inputted into and are directly interested in.
In fact for a complete list of what is included go here:
http://www.oxfordapp.com/structure.htm
http://www.oxfordapp.com/app_cost.htm
PT