The whole point of picking 1997 as the start point is to show that there has been a decline in world temperatures since then.
From the Met Office News Blog...
As we’ve stressed before, choosing a starting or end point on short-term scales can be very misleading. Climate change can only be detected from multi-decadal timescales due to the inherent variability in the climate system. If you use a longer period from HadCRUT4 the trend looks very different. For example, 1979 to 2011 shows 0.16°C/decade..