Assuming they go with an early morning, mid morning and evening departure then I think they could give BA something to think about.
I wonder how many 'new' people are gong to use the service or is it just going to dilute figures on other services?
I'd like to think they'll be here for long term but I can just picture in 12 months SRB (assuming he's still on the go) coming out saying the routes are unprofitable and it's all because of big bad BA and the world's so unfair blah blah blah.