Sorry - but airlines DID tighten up on name rules about 10 years ago.
Mainly due to some unscupulous (but some might say ingenious) travel companies who would book seats in dummy names for popluar flights, well in advance at the cheapest fares (think UK - Florida out 21 Dec back 2 jan).
They pay £300 per seat, then sit on these till flights are fuller/only available in high price seats, and then sell them at £800 and simply changed the name, then issued the ticket...
This is also why airlines massivly tightened up on restricted fare ticketing policies...