Nigel - Monarch's pricing structure is similar to EZY/FR, their in flight service is similar to EZY/FR, their attempts to squeeze extra revenue in the form of seat selection etc are similar to EZY/FR and to top it off their seat pitch is usually worse than EZY/FR. If something looks like a lcc, smells like a lcc and acts like an lcc, the chances are it's an lcc. Monarch's days as a quality carrier are long long gone.