I have never heard QF pilots referring to themselves as "the" nor abusing guard. I am going to have a hard time not referring to my Aus flights this month as "this is The Emirates" but if anyone does hear it, feel free to ring up on 121.5 for a chat
With respect to the QF/EK strategic partnership, you could write a ten page list on the benefits, but primarily, it revolves around providing more efficient and greater market reach for both airlines via their already established networks/ and it is a threat response to the SQ/DJ/NZ/EY et. al tie up.
Why do those who spend there lives eternally in suspicion and focussing on what is wrong, always tend to be the ones that miss opportunities? If the partnership is implemented and managed effectively, it could be the catalyst for growth and strong returns for both airlines, and it is certainly wise to get these structures in place prior to the recovery of the Eurozone economies.