Similarly, EK have just announced a tie-up with EasyJet. Why? Because from all around the globe you can get to many destinations in Europe on EK – but you can’t get say fly FCO-LHR-FRA for multiple business meetings with EK alone. They have tied with one of the largest inter-Europe airlines that operates to both business and leisure destinations. Chuck in the frequent flyer programs etc and bingo – trip sold as a package with EK (no more pesky travel agents to book a multiple destination trip).
http://logisticsweek.com/logistics-2...rline-partner/
Also they have flagged a tie-up with Jetstar Asia... EK can get you on holidays from Europe to BKK/SIN etc, but if you want to tour Asia on your holidays just with EK they can’t do it.. When EK ties up with Jetstar .. travelling with a seamless package/ frequent flyer points etc, touring Asia makes an attractive buy with EK.
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EK are being smart, they are strategically tying in all the ‘intra’ destinations within certain regions, connections they couldn’t possibly make themselves,
cart_elevator, great post... makes sense..... thanks for putting it so well..
After reading it, I would like to offer this link (below) in addition to your post, which crossed my mind .. note the changing of the guard at Q legal as well..
there seems to be "a lot going on" in the respective airline camps "brinkmanship departments."
and this is a big one for the ACCC, probably the biggest they will have for a while, ... airline "big change" ones generally turn out to be high profile, ..setting "in stone" the course for the next ten years.. think about it, who would of thought this time last year Tiger would be still around? I didn't thinks so. Now JB's at the helm.
The "
outcomes" (to nick a word from Canberra,) "game changing," everyone gets in on the act. and many Australians will be involved.. other words, some big decisions coming up... the implications? who knows anymore..?
Virgin ‘naive’ to dispute our Emirates relationship: Qantas - Airline News - etravelblackboard.comVirgin ‘naive’ to dispute our Emirates relationship: Qantas
Wednesday, 7 November 2012 Qantas says Virgin Australia’s “thinly veiled” attempts at having the carrier’s
ten-year alliance with Emirates rejected would not only hurt Qantas but reduce competition on international routes.
In a submission to the Australian Competition and Consumer Commission (ACCC), the Australian flag carrier’s outgoing general counsel Brett Johnson argued Virgin was “naive and wrong” to think the airline could “continue to expand internationally” with or without the Emirates relationship, The Australian Financial Review reported.
Mr Johnson explained a lack of a midway partner would result in more cuts between London and Europe, effectively reducing competition.
“Virgin continues with its thinly veiled attempt to have the applications rejected,” he said.
“This is a clear attempt to minimise Qantas International's competitive position so the combined, formidable Virgin/Singapore Airlines/ Etihad/ Air NZ alliance will not need to respond as vigorously as it would if the [alliance] is authorised.”
Although still awaiting approval, the proposed alliance with Emirates is expected to commence from 31 March next year, and will replace Qantas’ 17-year joint business agreement with British Airways.