IMHO the reason for the QF/EK tie up is pretty simple -good business practices (mostly from EK). I don’t think there are any conspiracy theories out there that are correct.
EK can fly you to many ports in Australia from almost anywhere.. but they can’t fly you say PER-BNE, MEL-SYD etc. By ‘getting it on’ with QF, they can sell packages on one EK ticket to get you to Oz, fly you all around the place on a codeshare with QF and get then you back home. Add to that, seamless booking, lounge access and did someone mention over 8 million frequent flyers who can use their points on EK with the deal? Qantas also gains,from the revenue from all domestic onward connections within Oz (as its been stated that its not a revenue sharing partnership). Also, about the Tasman, if you think QF is going to sacrifice the frequency and flexibility in terms of pax advantage of 5 737s a day SYD-AKL by gifting the pax over to one EK A380... umm wrong!
Similarly, EK have just announced a tie-up with EasyJet. Why? Because from all around the globe you can get to many destinations in Europe on EK – but you can’t get say fly FCO-LHR-FRA for multiple business meetings with EK alone. They have tied with one of the largest inter-Europe airlines that operates to both business and leisure destinations. Chuck in the frequent flyer programs etc and bingo – trip sold as a package with EK (no more pesky travel agents to book a multiple destination trip).
http://logisticsweek.com/logistics-2...rline-partner/
Also they have flagged a tie-up with Jetstar Asia... EK can get you on holidays from Europe to BKK/SIN etc, but if you want to tour Asia on your holidays just with EK they can’t do it.. When EK ties up with Jetstar .. travelling with a seamless package/ frequent flyer points etc, touring Asia makes an attractive buy with EK.
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EK are being smart, they are strategically tying in all the ‘intra’ destinations within certain regions, connections they couldn’t possibly make themselves, even as big as they are. And within those regions they are tying up business and leisure travellers alike.
Good plan from EK’s point of view, and I’m sure that QF will benefit from the domestic on-carriage from what will soon be the world’s largest international airline..not too sure where it will leave QF International though
