PPRuNe Forums - View Single Post - British Airways - 2
View Single Post
Old 9th Nov 2012, 12:26
  #2168 (permalink)  
EI-BUD
 
Join Date: Nov 2006
Location: Northern Ireland
Posts: 2,783
Likes: 0
Received 0 Likes on 0 Posts
The media cites the problems that IB have had with Unions all about the subject of Iberia Express. If IAG will own Vueling and Iberia Express, makes no sense whatsoever to have 2 low cost airlines under the same unbrella, both Spanish.

Iberia Express, is just Iberia by another name with high fares especially on domestic Spanish routes, e.g. since Ryanair cancelled ALC MAD fares up to crazy levels, not that they came down too greatly when FR were there.

IAG need to simplify their operations. Perhaps it is time to consolidate all low cost operations into one entity, that is a brand that could easily be transferred to any market. Question is, is Vueling going to be hard to market as a brand in the UK? Not entirely sure that it will at this stage.

Vueling is an effective name in Spain, a fusion of english and Spanish, meaning effectively 'The sport of flying'..
EI-BUD is offline