It would be nice to see the current monopoly having to work for its money.
Monopoly? Your being very loose with words there. Off the top of my head, airlines operating Hong Kong to/from China in competition with Swire Group Airlines are: Hong Kong Airlines, Hong Kong Express, China Eastern, China Southern, China Southwest, Air China, Shanghai Airlines, Shenzen Airlines, Hainan Airlines, Spring Airlines, Spring Airlines, Xiamen Airlines. Then there are all the cargo companies, but I think you get the point by now...