I used to be an external examiner at Dublin Institute of Technology, and as such was a little surprised by this as I'd never heard of it. DCU is a reasonably well regarded young university, but it has no track record in aviation.
However, one can miss stuff. So, the trick with assessing whether a course is likely to be credible is to look at the research activity of the staff delivering it.
So, quick look on the universities site, and we get:
The Aviation Sector and Flying Theory delivered by Dr. Noel Murphy, research interests: Elliptic Curves, Complex Analysis, although he does seem to have a PPL. That is the only aviation related module in year 1.
Year 2 - The Airline Industry: Structure, Standards & Strategies, delivered by ... well actually we have no idea, they don't say. To be fair however, the syllabus they show looks quite sensible.
Year 2 - Airport Operations Management, delivered by Dr. Peter Byrne. Research interests :Supply chain design, analysis and optimisation, environmental impacts of supply chain construction, company outsourcing decision making and costing, industrial operational research. Nothing in his publications list or personal profile otherwise which shows any aviation interest or knowledge.
So up to year 2 it's a general management course, with a little bit delivered by a bloke with a PPL.
The first half of Year 3 is an industrial placement. These are a very good thing. Then...
The second half of third year comprises specialist business modules including supply chain management, business ethics, airport operations modelling and simulation, and aviation safety management.
Choice of Final Year Specialisms - Aviation Management or Pilot Studies
In the fourth year, the programme divides into two streams: some students will opt to pursue training at an approved Flight Training Organisation with a view to qualifying as a commercial pilot (Airline Transport Pilot Licence - ATPL)*; others will choose to follow more specialist studies in aviation management here in DCU
So you can either do some more generic management, or go off to the local flying school and do some flying training.
Frankly, I'd not touch it with a bargepole. You'd be better off just doing a proper management degree plus a PPL. There is a tendency of universities to pursue opportunitist course delivery in subjects that they've no real expertise in, it's unedifying, and this seems such a case.
Or, look at the much more well set up courses at various UK or US Universities. Brunel, Sheffield, Salford and Leeds spring to mind, or even Bucks University which academically is weak, but has an excellent reputation in vocational training and a good tie-up with Wycombe Air Centre.
Do read the following existing threads:-
http://www.pprune.org/professional-p...ew-thread.html
http://www.pprune.org/professional-p...ty-2011-a.html
http://www.pprune.org/professional-p...ppl-first.html