@Telstar.
True! In my opinion, however, such a policy mostly undermines Ryanair's position and in many cases profits as well. Look at this route:
Fri 12 Oct 12
Flight FR2562
12:05 Depart Tampere
16:00 Arrive Malaga
Adult 272.42 EUR
Fri 26 Oct 12
Flight FR2561
06:00 Depart Malaga
11:40 Arrive Tampere
Adult 248.21 EUR
Total 520.63 EUR
+ card fees, + luggage fees.
And now imagine; this route will be
terminated! Check the mean prices - very close to this cited. What any marketing support really means when you are able to achieve this level of prices??? Nothing, believe me! No logic here at all!