Guys there's no need to be cryptic about which airline it was, the incident has been discussed at length here on PPRUNE, just search for "Evian" on the forums and you'll find many threads on it.
I think AAB actually likes it when people talk about this stuff, the whole rule by fear thing only works when it's constantly in the front of people's minds, and everyone is constantly whispering and gossiping about "did you hear about him?! Can you believe he got sacked for that?!"