When I did some work with MAG a couple of years back, the 'LS' post code was the biggest traffic feed for MAN outside of the North West. Also much more likely to park compared to people who live closer to MAN, so a big revenue earner for the airport which had people a bit twitchy.
Wouldn't surprise me if there was still an easy 1mppa for LBA to get after and with the blokes they've got running LBA these days, I'd back them to succeed.