It's marketing people, nothing more and nothing less, I thought marketing principles had reached small towns and backwaters such as Reading, clearly not.
Yes, of course it's marketing.
But out here in the boondocks of the southeast, we're naive enough to believe that marketing and common sense aren't necessarily mutually exclusive.
So, out of interest, how would you answer the question that I posed in my first post:
why aren't airlines already using all that spare capacity at BHX to fly direct to the hundred or so destinations that Heathrow serves but BHX doesn't ?