Do we really have to be so self deprecating about it?
It is genuinely pleasant to be in the USA, where a bit of service and hardship for the common good is appreciated. It can be a little OTT for the British sensibilities, but it is a foreign country with a less cynical outlook.
The recognition of service, current and past - seen on badges, hats, license plates, shirts and other accoutrements - is acknowledged at the very least. It's a bit 'cheesy' sometimes, but it is all encompassing, inclusive even, and it engenders a strong National spirit and pride.
I wish we had that, in our own manner, at Homeplate. Britain would be better for it. I think the people's joining our Nation from overseas would benefit from experiencing this pride too. To all our benefit.