Of course we all know that in the US, there are discounts everywhere for serving & retired service folks. However I would say that over here it is more commonplace for servicemen to recive various store discounts, I live in a very high contration of the green side of the mil and most stores & cinema do some kind of mil discount. I even went into Nandos recently and received 20%.
I can only imagine that a retired mil card would also attract a similar, benefit. I will be signing!