Just to wrap this up, as the poster of this bit of non-news, I picked up the info from a press release, and hadn't heard the original announcement. The press release was dated on the date the service commenced. Sorry!
As to the destination: I am English and deliberately refer to the anglicised versions of cities around the world. So I wouldn't report services to Bruxelles, or Roma, or Lisboa. To me they are Brussels, Rome and Lisbon, and always will be.
