Regardless of what you all may think of Mrs Beckham, the reality is she is a highly recognized figure. On t.witter she has 2.4m followers, Cathay Pacific has about 25,000. Again, regardless of what you may think of Range Rovers, an argument can be made it is a successful and recognized brand.
It would seem Mrs Beckham was traveling on Cx on a visit to China to promote Range Rover. She posed for the photo and posted it on her t.witter account. Mrs Beckham has a proven record of self-promotion and also a proven record of self-depreciation (which I think is evident from the photo). Again, regardless of what we all think, by any metric (apart from singing ability) she has been successful.
Applying all of the above, let's examine our employer's response. The company has expended money on a campaign along the lines of "staff make an airline". The company also expends money on monitoring and indeed manipulating social media such as t.witter, because they know social media is a very effectived means of advertising and opinion forming. Further, a competitor, Turkish Airlines, is currently running light hearted ads using high profile and highly expensive sports stars. In short, whether you like it or not, association with media personalities sell.
If Cathay had approached Mrs Beckham to pose for a light hearted promotional photo with a member of staff, the cost of such would have blown a small hole in the Advertising budget. A group of staff showed a bit of initiative and Mrs Beckham, at no cost to us, has promoted our airline on her t.witter account. Cathay's response, boll0ck the staff members!!
Talk about missed opportunities......... I think the Flight Attendants should spend some time in the Marketing/Press Department because they clearly have a better idea of how to promote the airline, and the muppets that publicly admonished the girls should spend some time down at the back galley learning how the world really works!!
Edited: because every time I type a word starting in T and ending in r and rhyming with "hitter", it comes out as Pprune ( birds like to twitter in the morning)See it did it again
