I think a lot of you here see this way too much from the European perspective. I don't know, but my guess is that Cirrus see European sales as an extra bonus - the real money is elsewhere. In the US there are plenty of pilots with both the money and the experience to fly one of these things. And paved runways aren't really a problem either.
Another thing: let's face it, a jet is A LOT more sexy than any piston. If you had the money and lived in the US what would you buy - a TBM or a Jet? Most likely, no contest. I can definitely see a market for this one in the US for owner/pilots who use their machine for business and pleasure, two-up max and medium range. IOW below the various light jets. Then there is China....