Peter, Cobalt
I agree with your points. I was disagreeing with the overwhelmingly negative sentiment in the thread.
Peter - all the arguments you make about the trade-offs in the $2m market, you could make in the $700k market Cirrus sell the SR22 in. I tend to share some of your preferences. But there are always trade-offs. You say the Baron guy could buy a used TBM for $1.5m. But he could equally buy a 90s CJ 'classic' for the same money. The CJ outclasses the TBM massively - so why does anyone buy a used TBM etc etc.
Some people want brand new, latest glass cockpit and single-owner/pilot simple. That's why they buy $2m Medidians instead of one of the huge range of used jets/TPs available for that much. That's why they buy $700k Cirrus SR22s instead of one of the vast range of used piston aircraft that are more capable, comfortable and cheaper.
The light jet segment (Mustang and up) is mainly crewed, but there are hundreds of owner-pilots of everything from C500s upwards in the USA. There are also those for whom the step even to a Mustang (nice used ones at $2m) is daunting. I would imagine the flying challenge for a Cirrus Jet would be markedly simpler. Your Jetprop/TBM uses archaic non-FADEC PT6 technology, for example, requiring a lot more pilot management on start and operation. In Europe, yes, the training & paperwork is onerous. For a properous non-pilot to say "I fancy one of those" is unrealistic for training time/effort reasons. In the US, there must be thousands of Cirrus owners who've accumulated hundreds of hours IFR experience. The damn factory course for the Cirrus SRxx is almost as long as some light Jet TRs, so an experienced FAA PPL/IR on the Cirrus SRxx would probably be a 10 day type rating course and some mentored hours away from flying a new class of jet. Peope will.
Whether they sell dozens/yr or a really impressive >100/yr will depend on how well they execute. Sadly, this class of aircraft rarely seems to emerge from certification and with options fitted with appealing range/payload. We'll have to see. From the new SR22T I flew last summer (FF payload ~300lb) I hope they keep weight under control....