What actually is Monarch's long term strategy?
Looking at it from an outsider's point of view - It doesn't seem to ever show any sort of growth; or whenever it does, it seems to be a year or two behind the competition - for example their new routes to Italy and Turkey. Is there any place in this industry for an airline that doesn't grow?
Currently 30 aircraft offering a smattering of short and long haul leisure routes as well as ad-hoc seasonal charters such as the MoD and Hajj flights.
They recently cancelled their B787 order in order to concentrate on their short haul routes - why? The market for Monarch in Europe is pretty much saturated and easyJet and Ryanair already dominate.
The airline (not engineering) has struggled for profitability for many years - is this airline just an ego trip for the Mantegazza family? Will they continue to pump money in? Obviously Monarch has something going for it, with it being around for 40+ years.