Yet again this carrier sinks to new depths with their advertising:
Crude - yes.
Tasteless - yes.
Might appeal to the wrong target market - randy teenagers instead of business users and middle class tourists - maybe, depends if daddy's making the booking or not.
As for new depths - yet again, it shows that MOL can put his hand in his pockets and keep it there. As with the Norwegian radio mentioned above, he has done something no ad agency could do - he has got the BBC to broadcast his ad for him without having to pay a penny.