Yet again this carrier sinks to new depths with their advertising:
BBC News - Ryanair 'sexist adverts' banned after complaints
I like this bit in particular:
Ryanair said since crew members volunteered to take part, it could not be seen to objectify women.
Whilst certain crew members might strip off and earn a couple of extra Euros for it, do they automatically think the rest of the female population would like their headline? But as usual bad publicity is good publicity as the world will read the report and don't care about the ad. As long as the flights are cheap!