Perhaps AJ is heading for the "petrol station" business model, where you operate a high revenue/minute margin business in order to make money from the foot traffic in your shop (selling high margin items like milk and lollies). After all, isn't AJ a student of MoL, who has stated that his aim is to run his airline at break-even so he can make money from the other money spinners; add-ons such as hotels and car hire (maybe add-ons means muffins and pay-for-bags, too) etc.?