Consumer choice in the northern England market has been achieved at a number of airports by undercutting MAN, and making no profit. How will they now fund the investment they increasingly require to continue offering the consumer choice? Airport Development charges? - not really worked at Blackpool and DTV so far.
By 'madness' I mean unsustainable traffic growth which then goes belly up when asked to pay the real price. Fortunately we have MAN which ensures it makes a profit to reinvest and keep the lights on. The consumer has a choice - to fly to Madrid from MAN on Iberia, Ryanair, or Easyjet; to Oslo on SAS or Norwegian; and to many other destinations on a choice of flag carrier or lo-co, open 24 hours a day, 7 days a week, 12 months a year.