Here we go again. Some smooth talker conned a few City boys out of a few million with some great spreadsheets and a glossy Powerpoint.
Do these City boys never learn, you can't make money at the bottom end of the market. The margins are razor thin and there are plenty of unscrupulous operators that will undercut you.
You are focusing on a saturated market segment where only price matters, even the few properly run companies that exist here will beat you on price, service and trading history.
I'll give it a year. There has never been a single startup funded by City boys that has made it.
Did you tell your City boys that they are competing with operators that cut so many corners that they can get a Bravo out for a price that won't cover your finance cost? Did you tell your City boys that your are competing with operators that don't care if the plane makes any money as long as it is turned over to offset the cost to the ultimate owner? Did you tell your City boys that there are Hawker operators that have written down their assets over a decade ago and can operate for a fraction of your cost? Did you tell you City boys that on a short leg there are plenty of other options that are a heck of a lot cheaper to the punter you are aiming for?
No? Didn't think so.