A good comment on RYR strategy gives The Independent today:
Ryanair's new fees: £1 for your ticket, £5 for your sandwich – £100 for your bag.
By the way: these £1 ticket prices are not achievable any more, it seems. Good! What a high quality service will be introduced in return for all these price rises? Is it New Free Online Puzzle Game reCAPTCHA Security Check? Cool, pax will be extremely satisfied, I'm sure.