While I agree with you saying "hours are not everything" and "I do 300 a year and for me that's enough", I can see how someone with low time / starting out wants to fly as much as possible.
With the job market being so unstable someone who has 2000hrs TT after three years in a position will simply have a better chance at finding something new (if needed) than someone who has 800 TT after three years.
Gaww.... tough times.