Alliance need to act fast or they will be gone in 6 months. The average Joe Bloggs on the streets of Brisbane have no idea who they are. Their Brisbane terminal set up doesn't help either their passengers are required to go through Qantas or Virgin Blue secruity . Qantas wants the centre terminal and BAL will give it to them. Qantas are killing them on Gladstone and Rocky and now they have Virgin to contend with. Whatever route they start Virgin will follow.