Qantas:After The Dust Has Settled

[neville_nobody]

Surely this would be the last thing you'd want?

No. It's a gamble for both sides. I would suggest that AIPA playing a low key industrial campaign would have alot of ammunition in the gun when it came to presenting a case at the FWA. AIPA wear silly ties and make a PA. QF shut the airline down. Hmmmm not all that balanced when viewed in the cold light of day. So unless you guys have a someone on the inside who knows something everyone doesn't, which I would point out would be perverting the course of justice, maybe you should drop the cocksure attitude as it may blown up in your face.

Does the union have deep enough pockets for a protracted legal headache?

Yes.

Will the union come out un scathed during the Discovery?

Nothing much to lose really? What are you guys going to say? Oh wearing non standard uniform was damaging the brand? Meanwhile Qantas couldn't handle the pressure so they grounded the airline.

As some of you are waking up to Qantas have clearly been plotting these union smashing tactics for some time it seems and are well prepared. Looks like they are working too.

Really how? Please explain.

The general public are now viewing the unions as 'millitant' too, which can hardly help. Can Qantas kick another goal?.

Well I guess the answer to that is NO... ........maybe you guys need to call the Gruen Transfer to help get you out of this mess. Not quite sure how you guys managed to bugger up one of the strongest brands in the world but you did it.....well done Congratulations. Nice Job.

Qantas makes hash of tweet campaign
Alicia Wood
November 22, 2011 - 1:51PM
A hijacked hashtag is the latest PR disaster to hit Qantas.

At midday, the Qantas PR team operating the @QantasAirways twitter account, sent out a call for luxury flying experiences.

This came after months of negative publicity stemming from industrial disputes with three unions, that resulted in the grounding of the entire Qantas fleet on October 29.

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The idea, it seems, was to reward a winning tweet with a Qantas first class gift pack.

The prize for tweeting good things about the embattled airline was a pair of Qantas pyjamas, and a "luxury amenity kit".

"To enter tell us 'What is your dream luxury inflight experience? (Be creative!) Answer must include #QantasLuxury."

Within an hour, the hashtag was trending across the country, but the tweets were not quite what management expected.

@GrogsGamut tweeted: "#QantasLuxury- when the passengers arrive before the couriers delivering the lockout notices do".

@aptronym said: "Getting from A to B without the plane being grounded or an engine catching fire. #qantasluxury".

And @the-aaron-smith said: "#qantasluxury is chartering a Greyhound bus and arriving at your destination days before your grounded Qantas flight".

Social media expert James Griffin from SR7 said that by about 1pm, Australians were sending out 51 tweets a minute on the hashtag. The majority of these were tweets making fun of the idea of #qantasluxury.

"Firstly, timing went completely out the window with this campaign," Mr Griffin said, referring to Qantas management walking away from negotiations with the Transport Workers Union and Australian and International Pilots Association yesterday.

"First and foremost, there should have been further consideration by the social media team about the sensitivities of the day," he said.

"This is a prime example of how consumers and the community can take control of a campaign or a brand through social media - evidenced by the speed and ferocity of tweets.

"Consideration should have been given to what Qantas and consumers have been through in the past couple of months."

Qantas has not responded to requests for comment.



Read more: #QantasLuxury Twitter campaign backfires on Qantas

Maybe this thread can be renamed Qantas kicks another own goal