AVCP,
North European Aviation Resources (NEAR) is the former Nordic Aviation Resources (NAR), but with new owners. The ad you`re referring to is a deal between NAR/NEAR and NAIA (North American Institute of Aviation) in South Carolina. This is where a lot of Scandinavians go to do their US flight training before coming home to convert.
There are a lot of Scandinavians there, or at least there were a few years back, as well as people from the UK. If you`re looking for a cheaper alternative to the European ab-initio schools, this would probably be your best bet.
The reason you probably haven`t heard of them is because their main markets are up north, but not exclusively. Ask anybody in the Nordic Forum and they`ll know what you`re talking about.