Other than cost, the other reason people choose a particular carrier is certainty of schedule.
Suggest also that they also choose a carrier because of bad experiences with another. In this case abandoning loyal business, families and high frequency travellers offshore will not be forgotten in a hurry.
Would not also underestimate the anger of the politicians on this one.
The only thing that may save the Brand damage is the collective heads of the Chairman and the CEO both publicly on display on regulatory poles.