Silly ORACLE. Don't you know that the ONLY secret to running an airline is a) only buy aircraft pilots like and want to fly and; b) only managers that pilots like run successful businesses. There's no room for maths in the airline business.
I am amazed that no one looks at this objectively; the ATR deal puts 18 large turboprops into a market that is already serviced. Is there that much additional demand? This is an enormously risky deal, and pits Virgin against the real superstar in the QF Group, QFLink. Who has ever beaten QF Link in the regional game?