First.officer - the problem for the rest of us is that selling a leg for 99 Euros doesn't help the market at all. It'll be snapped up by someone who is canny and knows the market and the net result is that the canny people then expect every leg to be 99 Euros which just drives down the price expectations they have - unfortunately there will be those operators who are so desperate for cashflow that they will then lower their prices "as a one off" so as to get some money in (probably to make an investor see revenue).
Ultimately being stupid with your pricing hurts everyone's business, not just your own.
Solidarity and sense chaps, that's what we need, undercutting the market has but one effect:
Chauffair
Goldair (in whichever guise).
Ambeo
to name but three from a very long list.
If you think you have the best ever idea in business aviation, I will guarantee you one thing - you haven't. It's so boring, but this industry can't deal with "revolutionary" in the long term.