I'm not so sure on this one. It would seem that the business model employed by operators who solely fly VLJs are offering a price point which generates volume of business with marginal returns - which makes their success fleet size dependant.
There is a market for VLJs but the question is not a black and white one of whether the model works or not but one of what the market actually delivers in terms of capacity of business. Capacity is very difficult to estimate.
Given the new-ish nature of the VLJ and how it was sold to the industry in Europe i suspect that the anticipated capacity/need has been somewhat over-egged. Ambeo going under will only consolidate this sector further with the larger VLJ fleet operators continuuing to survive at their expense.
