Not too sure I like the competitive and the "I deserve it" more than you tone this thread has taken.
Sponsorships are highly competitive and as I have said before 2 C's at A level seem to be the minimum requirements (don't know why, but it seems the norm). That doesn't necessarily mean that someone with 25 A's, a PHD in nuclear warfare deserves a sponsorship more than someone with 2 C's at A level. Airlines don't sponsor to help the "deserved" get a flying job. Certain individuals meet certain airline criteria, not all want the same personalities and in fact most probably want a mixture of personalities.
Now I doubt sponsorships always pick the ideal candidate, or those with the greatest flying aptitude, however they do pick candidates with a high chance of success in their studies, who impressed the airline suitably for them to be offered the position, as the airline feels they will one day have the ability to command their aircraft.
What we can't do IMO is have individuals saying I deserve it more, I worked harder than you did. Or I have x,y,z but not a,b,c it is so unfair why do they reject me.
As always wish you all well in taking those steps up the ladder to gain the job of your dreams.
Sagey