Whether we like it or not, the only way to make any progress in this is to affect profits.
The first time the QF executives actually got upset was with SP comments about flying another airline. It seemed up until then, everything was going exactly as they planned.
They will have a budget for this dispute, until we breach that budget they will not negotiate. Knowing the kamikaze CEO we have, the budget for this is probably $500M. The quicker we get there, the quicker we can negotiate.