Enough of this rubbish! Qantas rates no higher than BA in the current Skytrax Airline Quality rankings. Despite having well paid flight crews and doing its maintenance in-house, BA is profitable on its highly competitive international routes (it has to be because that's virtually its entire business) whereas Qantas isn't and apparently can only make money flying passengers in a cosy domestic duopoly, BA's morale boosting current advertising campaign is focused on the skill and commitment of its staff whereas Qantas is paying a fortune for full page ads this week criticising virtually every section of its employee base.
Fair call, Max.
Arguably, with its location at the far SE of the subcontinent and with direct services from most Aussie state capitals to major Asian and Gulf airports, SYD is no longer a hub even for Aus/NZ.