In ryanair business model lowest headline fares push up load factors and you do not have to worry about being nice to pax as there are many more lined up to replace any you upset.
In the real world many will try and fly with the best airline they can afford and avoid FR if possible.
This year FR load factors are
71.0
76.0
79.0
85.0
82.0
84.0
89.0
89.0
85.0
Easyjet load factors are
78.9
87.1
86.9
86.5
84.1
88.3
91.7
92.2
89.6