Great ad
BA has a long and illustrious history of superb advertising and of being a pioneering and world leading airline. Personally I love the ad, it's classy but reflects on the wonderful heritage and focus on excellence that BA has always embodied.
It makes me proud to be british, makes me proud to fly BA and as a pilot of a rival airline makes me want to work for them.
This industry dearly needs companies like BA that push the frontiers of what's possible both in terms of service excellence and technical innovation. When you fly with the LCC's don't kid yourself for a moment that you're getting what BA offers - you're not.
Spot on.
Desk-pilot