I'm not a marketing Guru Worrals, but here's my take on it.
-They don't show the aircraft because (with the exception of the Dugong) they are clapped out.
-They don't show the cabin/interiors because, well, (with the exception of the Dugong) they are clapped out. What's more the interiors in the Dugong are already in line for a makeover because when compared to the competition's offering they are decidedly average.
-They don't show their staff because that would be a VERY public admission that they have some great staff who they should be proud of. (Can't have that when you're in the middle of telling the world that they are a bunch of greedy good-for-nothing pups)
-There's no point advertising destinations they USED to, or are no longer going to fly to.
INTERNATIONAL: "Fly QF to BKK, wait for 5 1/2 hours and then connect on BA which has a VERY crap product to somewhere in Europe". OR, enjoy the new QF DOUBLE HUB flights..."Your European destination in 36 hours". QF to BKK, sit around and get bored out of your skull. BA to LHR, don't enjoy the flight. BA/random airline to Rome or Athens....
DOMESTIC: We gave all our flying to Jetstar, so come and fly QF on this star spangled sardine can to all your favourite holiday destinations. "We will sell you a QF priced seat on a Nostar aircraft where you will get Nostar service and no Nostar nuts". You will however be able to purchase a 20c packet of 2 minute maggi noodles for $8. It'll be $9 if you want hot water with them!
What have they got left?
A hot chick in a dumb shirt telling the world that she went to one of the few international destinations QF still goes to. While she was there she got blind drunk, picked up some random, had it off in the kitchen and is now too ashamed to come home because she caught something nasty.
That's really going to bring in the masses!
As Sunfish said.... maybe what they're trying to say is "When you fly Qantas, wear a condom"