Akhorahill
I could provide better service (Tfc info, turbulence info, holding info and so on) but there is nothing for me to win with it.
I could also say I have studied the RAD and I apply it... poor pilots facing turbulence and asking to climb on restricted routes, they will never climb with me.
Sorry, you said this but you meant something else?
What's in it for you? Professional and personal pride.