However so many companies ... go into India and China, fail, then wonder why the 1.5b Chinese and 1.2b Indians couldn't keep them afloat.
I can't speak for China but in my limited experience Indians buy Indian stuff, watch Indian movies and support Indian products. The average dude driving a tuk tuk has a very fuzzy concept of the world outside India and doesn't fly anyway, but even posh Indians are quite insular. They make Yanks look worldly. Posh Indians also expect 150% quality service, because that's what they're used to at home where there are four waiters for every diner. I can't see Qantas being able to achieve that with a LCC when they currently can't even manage reasonable service with a premium carrier.
It's really difficult to do business across cultures. It's not impossible, but the Jetstar Pacific debacle in Vietnam doesn't inspire confidence. Babes in the Rainforest seems more like it.
