Originally Posted by ejectx3
Baron,
I'm not sure what the argument is here? Kill Jetstar and hope QF domestic is able to pick up the pax? Not convinced its going to work.
If you take a look at the relative prices of the two, often there is very little to separate the two airlines. Often QF is cheaper on the same route at the same time!. So I imagine killing jetstar would cause people to go to QF, as it is often just as cheap.
As much as I'd like to agree with you I don't think it would work like that. The marketing has worked, people just think jetstar = cheap fares. But I guess a large marketing scheme could work just as well as the way.