As an occasional buyer of all 3 of the magazines, and a monthly columnist for an American flying mag (I only rarely write for anything in the UK at present), I find this interesting. Ian, I'd like to pose a couple of questions about Pilot that I, and perhaps some others, would find interesting.
(1) Do you have a target audience? Flyer primarily targets the keen-to-learn PPL, Todays-Pilot seems to be more targetting the enthusiast pilot who isn't hugely concerned about self improvement - where does Pilot see itself sitting.
(2) Do you have a core of regulars, or rely primarily on "spec" writing such as the stuff you've had from Whirly? Flyer for example has tended to rely upon specialists (Ronnie Faux for microlights, John Farley and Irv Lee for technical articles, etc.) Whats the rationale behind the approach that you are taking?
(3) Do you have a core content to the magazine? Flyer and TP generally endeavour to have at least one each of technical / microlights / rotary / fast GA for example, but I can't quite see such a "keep all interests happy" format from Pilot. Am I right here?
G