Bingoboy, you've just proven what we now-departed 'old guard' at Pilot tried to explain to the present incumbents. Freebies, giveways and gimmicks may boost sales of individual issues, but ultimately it's the quality of the editorial content that brings readers back month after month, year after year. And that's what really matters if a publisher is in for the long haul, as Pilot's former owner/publisher/editor and those of us who worked with him were.