Joyce doesn't understand iconic brand | thetelegraph.com.au
Given the external challenges facing Qantas, shareholders cannot afford a leader who believes shrinking the network and shifting resources to Asia is the way to win back lost customers and profits.
Shareholders cannot afford a leader who twists the airline’s numbers to obscure the value in the Qantas brand in order to justify ill-advised forays into an unpredictable market.
In essence, shareholders must now ask themselves: can they afford Alan Joyce?
To reject Mr Joyce’s strategy is not – as he has suggested – to reject change.
