The passengers still call Australia home - but does Qantas?
Recently, my husband and I flew to Wellington on Qantas and realised very quickly that it was a Qantas flight in name only.
There were no Aussie accents among the staff and some of the accents over the intercom were so thick none of the passengers knew what was being said.
Oddly, this pseudo-Qantas made me feel slightly unsafe and I don’t usually feel unsettled on airlines from other countries. I think it was because I had bought one thing but been sold another, and when we feel deceived we lose confidence.
No doubt, financial realities may dictate that some routes are outsourced to other organisations, but Qantas needs to understand that the ripple effect of this can be wide, unpredictable and have serious, long-term impact on the brand.
The punters have already woken up to other "entities" operating Qantas branded flights & don't approve.
New board, new CEO, new vision, new strategy. Show these clowns the door.
