The share price - that's what the market think of the board, senior management and strategic direction
Engagement levels - that's what the staff think of the board, senior management and strategic direction
Market share - that's what the customers think of the board, senior management and strategic direction
43% reduction in brand value, plummeting skytrax rating, shrinking network, nonviable fleet - that is the RESULTs of the board, senior management and strategic direction.
And the answer is - $500m investment in a muffin franchise!! Exactly who is in cloud cuckoo land?
The board and management have to go!